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All-Natural DIY Mascara


Written by: Erika Wachter

Have you ever made your own mascara? Bet you haven’t! Don’t be intimidated – it’s surprisingly easy! This recipe contains all-natural ingredients so chances are it won’t irritate your eyes, plus you’ll get to play scientist in the kitchen, which is always fun 😉

Enjoy this all-natural DIY recipe from Green Bay Esthetics student, Erika Wachter!

History of Mascara:

Mascara dates back to Ancient Egypt, but the type we are familiar with today was invented by Eugene Rimmel in the late 1800s for Queen Victoria. Rimmel made it out of coal dust and petroleum jelly, which was then newly patented.

In 1913 a gentleman named T.L. Williams created a similar product for his sister, Maybel. She became the inspiration for the popular brand Maybelline. The eyelash curler and waterproof formulas were invented in the decades that followed.

The real revolution happened in 1957 when the cosmetic giant Helena Rubenstein created the mascara wand to be used with a creamy, lotion-based formula.

All-Natural DIY Mascara

The recipe below was designed for a tube, which can be  the most challenging part of the process. For hygiene reasons and for use on multiple clients, I put it in a little pot to be used with a disposable brush. This recipe is not necessarily for “tough” wear, but it’s a fun and easy project! It also doesn’t contain any harmful additives that can irritate your eyes, if you’re sensitive to that.


2 tsp coconut oil

4 tsp aloe vera gel

1 tsp beeswax pellets

2 capsules (1/2 tsp) activated charcoal (for black) or cocoa powder (for brown)

Ingredient to Make DIY Mascara Ingredients for DIY Mascara


Combine all ingredients until the consistency is thick and dense. Store in an air-tight container in your refrigerator or another cool, dark place. Use disposable brushes to apply, and enjoy your new, homemade mascara!

View more of our DIY beauty product recipes here!

Esthetics Student

Erika Wachter is a current Esthetics

student at the Academy of Beauty

Professionals – Green Bay.